Trukalytics Driver is the on-vehicle companion app for the
Trukalytics audience measurement platform
Trukalytics Driver is the on-vehicle companion app for the
Trukalytics audience measurement platform.
Open once, and lock your phone. The app runs
silently in the background all day, scanning for nearby
Bluetooth signals and counting unique devices in range of
your truck — measuring the real-world audience exposed to
your vehicle's branding as you drive.
At midnight, your daily audience snapshot syncs
automatically to the Trukalytics platform, giving brands
visibility into impression counts across every route.
Key features:
• Continuous background scanning — works all day with
your phone locked in your pocket
• Unique device counting — no duplicates, every
encounter logged once per day
• Automatic midnight sync to the Trukalytics dashboard
• Manual sync for instant uploads