Fish: a tap essay

This is a short but heartfelt manifesto about the difference between liking something on the internet and loving something on the internet.

It's also an experiment in a new format: a "tap essay," presenting its argument tap by tap, using typography, color, and a few surprises to make its case.

The essay takes about ten minutes to read, maybe less if you're fast. It's perfect for a coffee break or a train ride.