SEO & Keyword Insights

SEO & Keyword Insights is a macOS app for SEO practitioners, marketers, agencies, consultants, business owners and in-house teams who want a clearer, more structured way to analyse websites, plan content, and report progress.

It brings the core workflow into one place — projects, URL analysis, keyword planning, performance data, clean exports, and client-ready reporting — so you can turn insight into action without constantly jumping between tools. Instead of wrestling with scattered spreadsheets and half-finished notes, you get a repeatable process: import the data, review what’s happening, identify what needs work, prioritise the next actions, then export or report in a format that’s ready to share.

Projects
Create and manage saved SEO projects so each site stays organised. Keep imports, analysis work, exports and reports grouped together, and jump back into previous work without re-setting up. This is useful when you’re working across multiple sites, switching between clients, or simply trying to keep one site’s SEO work tidy over time.

Analyser
Analyse a single URL or scan across a site to surface issues and opportunities you can act on. The Analyser combines imported performance data with on-page checks for context, helping you avoid “busy work” and focus on changes that are likely to move the needle. Use it to prioritise fixes, build a practical to-do list, and keep your work consistent. Export analysis results to CSV when you need to share findings, create tasks, or review progress in detail.

URL Inspector
Check a URL’s key SEO page elements in one view, spot issues fast, and prioritise fixes. It’s designed for quick diagnosis when a page isn’t performing, or when you’re reviewing a new page before it goes live. Re-check after changes to confirm improvements, and export inspection results to CSV for reporting, sharing, or audit trails.

Keyword Library
Build a keyword library from your project data and keep it searchable. Filter by what matters (theme, intent, performance) so you can focus on the terms most likely to drive relevant enquiries or sales. Use it to find gaps and overlap against target URLs, clean up messy targeting, and shape better content plans. Export filtered keyword lists to CSV for briefs, planning sessions, and team handovers.

All Analytics
Bring your analytics into one place by importing or connecting data for your site. View key page metrics in a single table, compare pages quickly to spot winners and weak spots, and identify which pages deserve attention first. Export the full view to CSV for deeper analysis, reporting packs, or internal reviews.

All Insights
Pull your main SEO signals into one dashboard so you can see what’s happening without flipping between different screens. Use filters to focus on priority fixes first, identify patterns across pages, and make decisions faster. Export insights to CSV for reporting and planning, or to build structured action lists.

PDF Report Export
Generate fully white-labelled, brandable PDF reports that are ready to share or present. Add your branding (logo, footer and contact details) and produce clean, structured, consistent PDFs for proposals, reviews and progress updates. This is built for client-facing work, internal stakeholder updates, and any situation where you need a report that looks finished without extra formatting.

Designed for day-to-day SEO work
SEO & Keyword Insights is built to support the way SEO work actually happens: recurring checks, small improvements, and clear prioritisation. Whether you’re improving your own site, reporting to clients, or supporting an internal website team, it helps you organise the work, spot what matters, and communicate progress clearly.

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