Designer Kids Club

Designer Kids Club (DKC) is a reimagined circular fashion experience for modern families.
It is the smart and sustainable way to shop, sell, rent, lend and earn from luxury childrenswear.
Every item has a story and DKC helps it continue.

1) Shop Luxury Kidswear, Sustainably

- Discover curated preloved and new designer pieces, carefully authenticated and beautifully presented.
- Browse clothing, shoes and accessories selected for quality, longevity and style.

2) Sell What They Outgrow

- Turn outgrown outfits into earnings with ease.
- Request a ReLuxe Refresh Bag and our team will prepare, photograph and list your items for you.
- Earn in cash or DKC credit and track every step inside the app.

3) Rent for Special Moments

- Rent exceptional designer pieces for birthdays, holidays, photoshoots and events.
- Perfect for growing children and memorable moments without the waste.

4) Lend and Earn

- Share beautiful items with other families and keep luxury in circulation.
- Earn cash or credit while supporting a conscious community.

5) Rotate and Repair

- Refresh your child’s wardrobe with simple rotations and thoughtful repairs.
- Preserve the life of your favourite garments and keep them looking their best.

6) ReLuxe Story™ – Digital Passports

- Every garment can hold a Digital Product Passport with care history, ownership details and memories.
- Fashion becomes storytelling and your family becomes part of each item’s journey.

7) ReLuxe Impact™ – Sustainability You Can See

- Track the real environmental savings created by your choices.
Your personal dashboard shows:
• Carbon saved
• Water conserved
• Waste reduced
• Energy preserved
Sustainability becomes something you can see and celebrate.

8) ReLuxe VIP™ – Premium Wardrobe Support

- A luxury experience designed for families who want more.
- Enjoy personal wardrobe assistance, AI styling, exclusive VIP wardrobes and early access to drops.
- Luxury, made effortless.

9) Smart Tools Inside the App

• Instant AI valuations
• Digital wardrobe management
• Track your ReLuxe Bag and sales
• Real-time sustainability insights
• Digital product passports (ReLuxe Story™)
• Buy, sell, rent, lend, repair and donate in one place


Everything you need for a circular luxury wardrobe, all in one seamless app.

A More Thoughtful Way to Dress Our Children

DKC was created to give garments another life, support families and protect the planet.
Luxury becomes accessible.
Sustainability becomes simple.
Childhood becomes more beautiful.

| Download the Designer Kids Club APP and begin your ReLuxe journey today |