PricePal: App Pricing Tool

Set fair in-app purchase prices for every country.

PricePal helps you localize prices for apps, subscriptions, and in-app purchases using Purchasing Power Parity (PPP). Instead of one global price that’s too expensive in some regions and too cheap in others, you get pricing that matches local purchasing power across 175+ territories.

Spend less time in App Store Connect. Make pricing decisions that feel reasonable to users and better for revenue.

LOCALIZE PRICES WITH PPP

Pick a reference index and adjust prices automatically per territory.

Choose from:
• Netflix
• Big Mac
• Adjusted Big Mac
• Cost of Living Index
• GDP

Or combine indexes for your own approach.

PREVIEW BEFORE YOU PUSH

See what will change before you apply it.

• Compare current vs new prices
• Override any territory
• Apply psychological endings (like .99)

UPDATE IN BATCH

Change many products at once.
• Handle apps, subscriptions, and IAPs
• Apply one template across multiple items
• Cut down repetitive App Store Connect work

SAVE PRICING TEMPLATES

Don’t rebuild your strategy every time.
• Create reusable templates
• Keep different setups for different apps
• Iterate safely as markets change

PRIVATE BY DEFAULT

Your App Store Connect API key stays encrypted on your device. PricePal doesn’t send your credentials anywhere.

GET STARTED

Create an App Store Connect API key, add it to PricePal, and generate your localized price set.

If you sell globally and care about pricing, PricePal gives you a faster, more consistent way to do it.

Terms of Service: https://pricepal.app/terms